All ebooks by Claudio A. Saavedra in EPUB
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All ebooks by Claudio A. Saavedra in EPUB


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Download this eBook The Marketing Challenge for Industrial Companies
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The Marketing Challenge for Industrial Companies


Claudio A. Saavedra


This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques,...

Publication date: 2016-04-29
Format: ePub
Publisher: Springer
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£109,50

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