All ebooks by Clea Bourne in PDF and EPUB
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All ebooks by Clea Bourne in PDF and EPUB


2  Book(s)
Download this eBook The Sage Handbook of Promotional Culture and Society
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The Sage Handbook of Promotional Culture and Society


Clea Bourne , Jason Vincent A. Cabañes , Gisela Castro , Lee Edwards


The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By adopting a global...

Publication date: 2024-12-04
Format: PDF, ePub
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£85,45
Download this eBook Public Relations and the Digital
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Public Relations and the Digital


Clea Bourne


This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR...

Publication date: 2022-09-29
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£89,50

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