All ebooks by David VanAmburg in PDF and EPUB

The Reign of the Customer

Claes Fornell , G. Tomas M. Hult , Forrest V. Morgeson Iii , David Vanamburg

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are...