All ebooks by Donata Vianelli in PDF and EPUB

1 Book(s)


Add to my wish list International Marketing Strategy Patrizia De Luca , Giovanna Pegan , Donata Vianelli Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the... Publication date: 2019-11-26 Format: PDF, ePub Publisher: Springer Collection: International Series in Advanced Management Studies PDF ePub Add to basket £44,99

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International Marketing Strategy

Patrizia De Luca , Giovanna Pegan , Donata Vianelli

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the...

Publication date: 2019-11-26

Format: PDF, ePub

Publisher: Springer

Collection: International Series in Advanced Management Studies

Add to basket

£44,99

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