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Don’t chase the market leader, be the market leader.Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.It's simple. If you want to...
Wisdom comes with living a long life, full of rich experiences and can’t be learnt, right? Wrong. In the Textbook ofWisdom bestselling author Edward De Bono (Lateral Thinking, Serious Creativity) explains how you do not have to have lived forever to benefit from the...
Think, don't fight.In today’s world we use an out of date thinking system to navigate our way through modern society, especially when it comes to conflicts and disagreements.Conflicts argues that instead of our age old system of debate we should adopt what de Bono calls...
Anyone can join the positive revolution. All you need is creativity. Historically, revolutions have been negative – defining, overthrowing or destroying an enemy, fuelled by a sense of mission and direction. After victory, however, this energy often races on, causing...
In Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder...
‘Of one thing in life we can be sure. The quality of our life in the future will depend on the quality of our thinking.’Why are we so prone to be negative? And how can we become more positive, both as individuals and as a society? The answer lies in the way we think....
First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain. Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole...
First published in 1977, in this extraordinarily prescient book Edward de Bono sets out his method for achieving the ultimate 21st century goal: work-life balance. Defined in terms of life-space and self-space, de Bono invites the reader to look at their life and...
Western thinking is failing because it was not designed to deal with changeIn this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek...
The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information and organises it. It explains why the brain, the ’mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone...
If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they...
Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono’s original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem...
Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.In How to Have Creative Ideas Edward de Bono - the leading...
Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes and...
H+ (Plus) A New Religion? provides a framework for achievement through daily acts of help or contribution. Whether this is offering other people something to laugh at or helping an elderly person cross the road, through these altruistic acts comes a sense of...
People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter...
The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available...
Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered...
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