All ebooks by Elena Candelo in PDF and EPUB
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All ebooks by Elena Candelo in PDF and EPUB


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Download this eBook Marketing Innovations in the Automotive Industry
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Marketing Innovations in the Automotive Industry


Elena Candelo


This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals...

Publication date: 2019-04-09
Format: PDF, ePub
Publisher: Springer
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£119,50

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