All ebooks by Elena Vitkauskaite in PDF and EPUB
Readzis program recommandation

All ebooks by Elena Vitkauskaite in PDF and EPUB


1  Book(s)
Download this eBook Gamification and Consumer Engagement
Add to my wish list

Gamification and Consumer Engagement


Jurate Banyte , Rimantas Gatautis , Elena Vitkauskaite


In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a...

Publication date: 2020-11-12
Format: PDF, ePub
Publisher: Springer
Collection: Progress in IS
Add to basket
£109,50

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés