All ebooks by Fabio Forlani in PDF

1 Book(s)


Add to my wish list The Experience Logic as a New Perspective for Marketing Management Fabio Forlani , Tonino Pencarelli This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews... Publication date: 2018-04-13 Format: PDF Publisher: Springer Collection: International Series in Advanced Management Studies Add to basket £99,50

Add to my wish list

The Experience Logic as a New Perspective for Marketing Management

Fabio Forlani , Tonino Pencarelli

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews...

Publication date: 2018-04-13

Format: PDF

Publisher: Springer

Collection: International Series in Advanced Management Studies

Add to basket

£99,50

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