All ebooks by Nils Fränzel in PDF and EPUB
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All ebooks by Nils Fränzel in PDF and EPUB


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Download this eBook Customer Experience in the Context of Omnichannel Retailing
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Customer Experience in the Context of Omnichannel Retailing


Nils Fränzel


The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. He also looks at the importance...

Publication date: 2025-04-30
Format: PDF, ePub
Publisher: Springer Gabler
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£89,50

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