All ebooks by Geon-Cheol Shin in PDF and EPUB
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All ebooks by Geon-Cheol Shin in PDF and EPUB


2  Book(s)
Download this eBook Original Brand Manufacturing Business Model
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Original Brand Manufacturing Business Model


Kyung-Soo Lee , Young Won Park , Geon-Cheol Shin


This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets. It highlights...

Publication date: 2025-09-01
Format: PDF
Publisher: Springer
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£109,50
Download this eBook The Korean Wave in a Post-Pandemic World
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The Korean Wave in a Post-Pandemic World


Geon-Cheol Shin , Mark D. Whitaker


This book presents an analysis of how the economic Korean Miracle spread into the cultural “Korean Wave” (Hallyu). First only in Asian countries and then around the world, the rising popularity of the Korean Wave continued within the pandemic—despite or even because of...

Publication date: 2023-11-02
Format: PDF, ePub
Publisher: Springer
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£129,50

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