All ebooks by Gerard J. Tellis in PDF and EPUB
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All ebooks by Gerard J. Tellis in PDF and EPUB


2  Book(s)
Download this eBook Unrelenting Innovation
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Unrelenting Innovation


Gerard J. Tellis


The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In...

Publication date: 2012-12-05
Format: PDF, ePub
Publisher: Jossey-Bass
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£28,47
Download this eBook The SAGE Handbook of Advertising
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The SAGE Handbook of Advertising


Tim Ambler , Gerard J. Tellis


'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish...

Publication date: 2007-10-24
Format: PDF, ePub
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£94,95

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