All ebooks by Gerardo R. Ungson in PDF and EPUB
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All ebooks by Gerardo R. Ungson in PDF and EPUB


2  Book(s)
Download this eBook Scaling the Tail: Managing Profitable Growth in Emerging Markets
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Scaling the Tail: Managing Profitable Growth in Emerging Markets


Andrew Cosgrove , Seung Ho Park , Gerardo R. Ungson


This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail."This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced...

Publication date: 2015-12-17
Format: PDF
Publisher: Palgrave Pivot
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£44,99
Download this eBook Rough Diamonds
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Rough Diamonds


Seung Ho Park , Gerardo R. Ungson , Nan Zhou


Discover the four traits of the best performing, but least known, breakout firms in BRIC countries "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25...

Publication date: 2013-05-24
Format: PDF, ePub
Publisher: Jossey-Bass
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£28,47

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