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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail."This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced...
Discover the four traits of the best performing, but least known, breakout firms in BRIC countries "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25...
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