All ebooks by Gerhard Aust in EPUB

1 Book(s)


Add to my wish list Vertical Cooperative Advertising in Supply Chain Management Gerhard Aust In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making... Publication date: 2014-12-05 Format: ePub Publisher: Springer Collection: Contributions to Management Science Add to basket £44,99

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Vertical Cooperative Advertising in Supply Chain Management

Gerhard Aust

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making...

Publication date: 2014-12-05

Format: ePub

Publisher: Springer

Collection: Contributions to Management Science

Add to basket

£44,99

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