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This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services...
Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference onTourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought...
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