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Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the...
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs...
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler,...
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In...
Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly...
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs...
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!"Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD...
Outil parfait pour les spécialistes du marketing traditionnel et numérique, ainsi que pour les étudiants et les professeurs de marketing et de commerce, ce livre redynamise le domaine du marketing grâce à des recommandations pratiques et des idées uniques. Dans...
Marketing 4.0 est le manuel indispensable pour comprendre le marketing 'nouvelle génération'. Écrit par des auteurs faisant autorité dans le domaine du marketing, ce livre vous aide à naviguer dans ce monde de plus en plus connecté et changeant pour atteindre avec plus...
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