All ebooks by Ipek Altinbasak-Farina in PDF and EPUB
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All ebooks by Ipek Altinbasak-Farina in PDF and EPUB


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Download this eBook Ethics, Social Responsibility and Sustainability in Marketing
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Ethics, Social Responsibility and Sustainability in Marketing


Ipek Altinbasak-Farina , Sebnem Burnaz


This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may...

Publication date: 2019-07-03
Format: PDF, ePub
Publisher: Springer
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£199,50

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