All ebooks by Isabell Koinig in PDF and EPUB

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Add to my wish list Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Isabell Koinig Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their... Publication date: 2016-03-09 Format: PDF Publisher: Springer Gabler Collection: Forschungsgruppe Konsum und Verhalten Add to basket £44,99

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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Isabell Koinig

Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their...

Publication date: 2016-03-09

Format: PDF

Publisher: Springer Gabler

Collection: Forschungsgruppe Konsum und Verhalten

Add to basket

£44,99

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