All ebooks by Jan Y. Yang in PDF and EPUB
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All ebooks by Jan Y. Yang in PDF and EPUB


5  Book(s)
Download this eBook Reimagine Pricing
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Reimagine Pricing


Jan Y. Yang


This book highlights the transformative potential of AI-enabled pricing, showing how it empowers businesses to unlock revenue, optimize customer experiences, and gain a competitive edge. By combining cutting-edge AI technologies with actionable strategies, it offers a...

Publication date: 2025-06-11
Format: PDF, ePub
Publisher: Springer
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£27,99
Download this eBook The Pricing Compass
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The Pricing Compass


Jan Y. Yang


This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to...

Publication date: 2024-02-26
Format: PDF, ePub
Publisher: Springer
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£34,99
Download this eBook Chinese Electric Vehicle Trailblazers
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Chinese Electric Vehicle Trailblazers


Yunyi Gu , Zi Ling Tan , Jan Y. Yang


From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.Chinese automakers are gradually establishing...

Publication date: 2023-03-31
Format: PDF, ePub
Publisher: Springer
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£39,99
Download this eBook The Pricing Puzzle
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The Pricing Puzzle


Jan Y. Yang


The price of virtually any product or service can reveal intriguing stories.The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From...

Publication date: 2020-08-24
Format: PDF, ePub
Publisher: Springer
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£22,99
Download this eBook Chinese M&As in Germany
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Chinese M&As in Germany


Lei Chen , Zheng Tang , Jan Y. Yang


Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examinesChinese mergers and...

Publication date: 2018-10-30
Format: PDF, ePub
Publisher: Springer
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£44,99

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