All ebooks by Javier Martínez-Falcó in PDF and EPUB
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All ebooks by Javier Martínez-Falcó in PDF and EPUB


2  Book(s)
Download this eBook Strategic Management of Wine Tourism
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Strategic Management of Wine Tourism

Bartolomé Marco-Lajara , Javier Martínez-Falcó , Eduardo Sánchez-García , Gustav Visser

This book examines how wine tourism is designed, interpreted and strategically justified by wineries through a comparative analysis of two emblematic wine regions: Rioja (Spain) and Mendoza (Argentina). Commonly associated with the Old World and New World traditions,...

Publication date: 2026-04-08
Format: PDF, ePub
Publisher: Springer
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£27,99
Download this eBook Sustainable Management Through Knowledge and Innovation
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Sustainable Management Through Knowledge and Innovation

Bartolomé Marco-Lajara , Javier Martínez-Falcó , Luis A. Millán-Tudela , Eduardo Sánchez-García

This book explores multiple types of innovation within the modern wine industry and how it has developed historically.     The book provides and extensive examination of the existing knowledge in this subject.This highlights the evolution of historical and...

Publication date: 2024-08-05
Format: PDF, ePub
Publisher: Springer
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£34,99

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