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This book explores multiple types of innovation within the modern wine industry and how it has developed historically. The book provides and extensive examination of the existing knowledge in this subject.This highlights the evolution of historical and...
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business...
Climate change has put the survival andviability of wine-growing regions at risk. Whereas the implementation of sustainableapproaches was once seen as a source of competitive advantage, it is now criticalto the survival of the industry. Winetourism should therefore aim...
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