All ebooks by Jean-Noël Kapferer in PDF and EPUB
Readzis program recommandation

All ebooks by Jean-Noël Kapferer in PDF and EPUB


1  Book(s)
Download this eBook Advances in Luxury Brand Management
Add to my wish list

Advances in Luxury Brand Management


Tim Oliver Brexendorf , Jean-Noël Kapferer , Joachim Kernstock , Shaun M. Powell


Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand...

Publication date: 2017-09-21
Format: PDF, ePub
Publisher: Palgrave Macmillan
Add to basket
£159,50

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés