All ebooks by Shaun M. Powell in PDF and EPUB
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All ebooks by Shaun M. Powell in PDF and EPUB


2  Book(s)
Download this eBook Advances in Luxury Brand Management
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Advances in Luxury Brand Management

Tim Oliver Brexendorf , Jean-Noël Kapferer , Joachim Kernstock , Shaun M. Powell

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand...

Publication date: 2017-09-21
Format: PDF, ePub
Publisher: Palgrave Macmillan
Collection: Journal of Brand Management: Advanced Collections
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£159,50
Download this eBook Advances in Corporate Branding
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Advances in Corporate Branding

John M. T. Balmer , Tim Oliver Brexendorf , Joachim Kernstock , Shaun M. Powell

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise...

Publication date: 2016-11-14
Format: PDF
Publisher: Palgrave Macmillan
Collection: Journal of Brand Management: Advanced Collections
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£99,50

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