All ebooks by Jérôme Baray in PDF and EPUB
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All ebooks by Jérôme Baray in PDF and EPUB


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Download this eBook Location-Based Marketing
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Location-Based Marketing


Jérôme Baray , Gérard Cliquet


Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized...

Publication date: 2020-04-09
Format: PDF, ePub
Publisher: Wiley-ISTE
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£146,59

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