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With Operations Research and System Dynamics as research tools, this book discusses the theme of emergency supplies in Major Public Health Emergency (MPHE) scenarios. The subject includes a series of new issues: critical criteria matching supply with demand for...
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand...
A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating service value in the new era. The book, which integrates knowledge of...
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