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DEEP SPACE COMMUNICATIONS A COLLECTION OF SOME OF THE JET PROPULSION LABORATORY’S SPACE MISSIONS SELECTED TO REPRESENT THE PLANETARY COMMUNICATIONS DESIGNS FOR A PROGRESSION OF VARIOUS TYPES OF MISSIONS The text uses a case study approach to show the communications...
In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a...
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning...
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