All ebooks by Joan Cuenca in PDF

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Add to my wish list Media Business Models Joan Cuenca , Klaus Zilles The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in... Publication date: 2015-07-01 Format: PDF Publisher: Peter Lang Inc., International Academic Publishers Add to basket £28,43

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The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in...

Publication date: 2015-07-01

Format: PDF

Publisher: Peter Lang Inc., International Academic Publishers

Add to basket

£28,43

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All ebooks by Joan Cuenca in PDF

Media Business Models

Joan Cuenca , Klaus Zilles