All ebooks by Joanne Scheff Bernstein in PDF and EPUB
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All ebooks by Joanne Scheff Bernstein in PDF and EPUB


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Arts Marketing Insights


Joanne Scheff Bernstein , Joanne Scheff Bernstein


Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more...

Publication date: 2011-01-19
Format: PDF, ePub
Publisher: Jossey-Bass
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£20,03

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