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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995.The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction...
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent...
This book contributes fresh theoretical and empirical evidence on patterns of regional production structures, specialization, regional disparities, convergence and divergence processes and evaluation of cohesion policies in both current and future European Union (EU)...
Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.
PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)
DRM Adobe LCP
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