All ebooks by John Finch in PDF and EPUB
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All ebooks by John Finch in PDF and EPUB


2  Book(s)
Download this eBook Reconnecting Marketing to Markets
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Reconnecting Marketing to Markets


Luis Araujo , John Finch , Hans Kjellberg


The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...

Publication date: 2010-12-09
Format: ePub
Publisher: OUP Oxford
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£37,97
Download this eBook Reconnecting Marketing to Markets
Add to my wish list

Reconnecting Marketing to Markets


Luis Araujo , John Finch , Hans Kjellberg


The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...

Publication date: 2010-12-09
Format: PDF
Publisher: OUP Oxford
Add to basket
£37,97

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