All ebooks by John Foley in PDF
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All ebooks by John Foley in PDF


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Download this eBook Balanced Brand
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Balanced Brand


John Foley , Julie Kendrick


Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves...

Publication date: 2006-01-03
Format: PDF
Publisher: Jossey-Bass
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