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This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising...
Interoperability: the ability of a system or a product to work with other systems or products without special effort from the user is a key issue in manufacturing and industrial enterprise generally. It is fundamental to the production of goods and services quickly and...
The area intersecting supply chains management with multiagent systems has attracted in the last decade books, workshops, conferences, etc. Recently however, multiagent systems have became more formal borrowing from operations research, game theory and other facets from...
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