All ebooks by Junzhao (Jonathon) Ma in PDF

1 Book(s)


Add to my wish list Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Colin Campbell , Junzhao (Jonathon) Ma ?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on... Publication date: 2015-12-01 Format: PDF Publisher: Springer Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Add to basket £175,50

Add to my wish list

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Colin Campbell , Junzhao (Jonathon) Ma

?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on...

Publication date: 2015-12-01

Format: PDF

Publisher: Springer

Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Add to basket

£175,50

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