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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global...
This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework...
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not...
*Read before you see the film - in cinemas this October!!* Dear Evan Hansen, Today's going to be an amazing day and here's why...When a letter that was never meant to be seen draws high school senior Evan Hansen into the Murphy family's grief over the loss of their...
** INSTANT NEW YORK TIMES BESTSELLER **USA TODAY BESTSELLERWSJ BESTSELLERINDIE BOUND BESTSELLER From the show's creators comes the groundbreaking novel inspired by the hit Broadway show Dear Evan Hansen. Dear Evan Hansen, Today's going to be an amazing day and here's...
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