All ebooks by Kjell Gronhaug in PDF and EPUB

1 Book(s)


Add to my wish list Qualitative Marketing Research David J. Carson , Audrey Gilmore , Kjell Gronhaug , Chad Perry As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market... Publication date: 2001-02-01 Format: PDF, ePub Publisher: SAGE Publications Ltd PDF ePub Add to basket £55,91

Add to my wish list

Qualitative Marketing Research

David J. Carson , Audrey Gilmore , Kjell Gronhaug , Chad Perry

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market...

Publication date: 2001-02-01

Format: PDF, ePub

Publisher: SAGE Publications Ltd

Add to basket

£55,91

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