All ebooks by Kristiaan Helsen in PDF

1 Book(s)


Add to my wish list The SAGE Handbook of International Marketing Kristiaan Helsen , Masaaki Kotabe Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The... Publication date: 2009-01-05 Format: PDF Publisher: SAGE Publications Ltd Add to basket £94,95

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The SAGE Handbook of International Marketing

Kristiaan Helsen , Masaaki Kotabe

Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The...

Publication date: 2009-01-05

Format: PDF

Publisher: SAGE Publications Ltd

Add to basket

£94,95

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