All ebooks by Kwang-Yong Shin in EPUB
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All ebooks by Kwang-Yong Shin in EPUB


2  Book(s)
Download this eBook Corporate Social Responsibility Reporting in China
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Corporate Social Responsibility Reporting in China


Kwang-Yong Shin


The CSR report has become a very important tool which can help corporations to set up strategies and build their core competencies. This book presents a range of cases from different industries. Based on the analysis of the enterprise survival environment, it points out...

Publication date: 2014-01-23
Format: ePub
Publisher: Springer
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£44,99
Download this eBook The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model


Kwang-Yong Shin


The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second,...

Publication date: 2013-06-04
Format: ePub
Publisher: Springer
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£44,99

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