All ebooks by Rachel Lawes in EPUB
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All ebooks by Rachel Lawes in EPUB


2  Book(s)
Download this eBook Using Semiotics in Marketing
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Using Semiotics in Marketing


Rachel Lawes


Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.Companies such as Unilever and P&G have attested to the success of Lawes semiotics in...

Publication date: 2023-03-03
Format: ePub
Publisher: Kogan Page
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£32,99
Download this eBook Using Semiotics in Retail
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Using Semiotics in Retail


Rachel Lawes


WINNER: Business Book Awards 2023 - Sales & MarketingBoosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.Practical,...

Publication date: 2022-02-03
Format: ePub
Publisher: Kogan Page
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£34,99

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