All ebooks by Lisa Dühring in PDF
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All ebooks by Lisa Dühring in PDF


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Download this eBook Reassessing the Relationship between Marketing and Public Relations
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Reassessing the Relationship between Marketing and Public Relations


Lisa Dühring


Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by...

Publication date: 2017-04-24
Format: PDF
Publisher: Springer VS
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£64,99

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