All ebooks by M. Robinson in PDF
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All ebooks by M. Robinson in PDF


2  Book(s)
Download this eBook Marketing Big Oil: Brand Lessons from the World's Largest Companies
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Marketing Big Oil: Brand Lessons from the World's Largest Companies


M. Robinson


Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes...

Publication date: 2014-07-21
Format: PDF
Publisher: Palgrave Pivot
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£44,99
Download this eBook Performance Budgeting
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Performance Budgeting


M. Robinson


This book examines the theory and practice of performance budgeting, which aims make government more effective by linking the funding of government agencies to the results they deliver. Combining thematic studies and case studies, it clearly presents the diverse range...

Publication date: 2007-08-30
Format: PDF
Publisher: Palgrave Macmillan
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£89,50

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