All ebooks by M. Robinson in PDF

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Add to my wish list Marketing Big Oil: Brand Lessons from the World's Largest Companies M. Robinson Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes... Publication date: 2014-07-21 Format: PDF Publisher: Palgrave Pivot Add to basket £44,99

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Marketing Big Oil: Brand Lessons from the World's Largest Companies

M. Robinson

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes...

Publication date: 2014-07-21

Format: PDF

Publisher: Palgrave Pivot

Add to basket

£44,99

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