All ebooks by Mahmud Akhter Shareef in EPUB
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All ebooks by Mahmud Akhter Shareef in EPUB


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Download this eBook Mobile Marketing Channel
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Mobile Marketing Channel


Yogesh K. Dwivedi , Vinod Kumar , Mahmud Akhter Shareef


This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing...

Publication date: 2016-04-23
Format: ePub
Publisher: Springer
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£49,99

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