All ebooks by Stan Maklan in EPUB
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All ebooks by Stan Maklan in EPUB


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Download this eBook Marketing Value Metrics
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Marketing Value Metrics


Stan Maklan , Malcolm Mcdonald , Peter Mouncey


The second edition of Marketing Accountability now called Marketing Value Metrics introduces and guides readers through a metrics model that shows not only how marketing systematically contributes to shareholder value but also provides a metrics-based framework for...

Publication date: 2014-10-03
Format: ePub
Publisher: Kogan Page
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£24,99

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