All ebooks by Marco Ieva in PDF and EPUB
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All ebooks by Marco Ieva in PDF and EPUB


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Download this eBook Advances in National Brand and Private Label Marketing
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Advances in National Brand and Private Label Marketing

Juan Carlos Gázquez-Abad , Marco Ieva , Francisco J. Martínez-López

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private...

Publication date: 2022-05-27
Format: PDF, ePub
Publisher: Springer
Collection: Springer Proceedings in Business and Economics
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£129,50

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