All ebooks by Mark D. Groza in PDF and EPUB
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All ebooks by Mark D. Groza in PDF and EPUB


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Download this eBook Marketing Challenges in a Turbulent Business Environment
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Marketing Challenges in a Turbulent Business Environment

Mark D. Groza , Charles B. Ragland

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring...

Publication date: 2015-12-22
Format: PDF, ePub
Publisher: Springer
Collection: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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£199,50

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