All ebooks by Matilde Milanesi in PDF and EPUB
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All ebooks by Matilde Milanesi in PDF and EPUB


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Download this eBook Internationalization of Luxury Fashion Firms
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Internationalization of Luxury Fashion Firms


Simone Guercini , Matilde Milanesi , Andrea Runfola


Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and...

Publication date: 2021-12-08
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£119,50

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