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Complex companies are characterized by high turnover, a wide range of products and services, international operations, a significant number of employees, and decentralized production. In addition to their size and diversity, complex companies are also characterized by...
Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed...
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market...
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