All ebooks by Mauro Cavallone in PDF and EPUB
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All ebooks by Mauro Cavallone in PDF and EPUB


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Marketing and Customer Loyalty


Mauro Cavallone


This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step...

Publication date: 2017-05-10
Format: PDF, ePub
Publisher: Springer
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£74,50

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