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The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding,...
*INSTANT SUNDAY TIMES BESTSELLER**NO. 1 NEW YORK TIMES BESTSELLER*‘Extraordinary’ The Observer‘A stupefyingly pleasurable book to read’ New Yorker‘Lewis’s storytelling is as good as ever’ The EconomistFrom the #1 bestselling author of The Big Short and Flash Boys, the...
THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER 'Superb ... It is tremendous fun, tremendously told' The Times 'A fluid intellectual thriller' Daily Telegraph From the global bestselling author of The Big Short, the gripping story of the maverick scientists who hunted...
THE NEW INTERNATIONAL BESTSELLER FROMTHE AUTHOR OFTHE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times 'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn...
'The greatest story of our age ... Be very afraid' John Arlidge, Sunday TimesMichael Lewis's epic bestseller tells the outrageous story of the multi-millionaires and whizz kids who scammed the banking system in the blink of an eye - and the whistleblowers who tried...
This light-hearted look at business relations between Japan and the West follows the fortunes of two cultural transplants - Bob Collins, a forthright American insurance executive who lives and works in Tokyo, and Shuji Tomikawa, a Harvard-educated Japanese working for...
'A highly enjoyable exercise in financial disaster tourism... politically incorrect, often very funny, and shot through with genuine insight' Robert Harris, The TimesIn this hilarious, fascinating, timely must-read, Michael Lewis reveals the true natures of the...
THE OUTRAGEOUS NO.1 INTERNATIONAL BESTSELLER, NOW AN OSCAR- AND BAFTA-WINNING FILM From the jungles of the trading floor to the casinos of Las Vegas, The Big Short, Michael Lewis's No.1 bestseller, tells the story of the misfits, renegades and visionaries who saw that...
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