All ebooks by Michael Saren in PDF and EPUB
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All ebooks by Michael Saren in PDF and EPUB


3  Book(s)
Download this eBook Improving the Evaluation of Scholarly Work
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Improving the Evaluation of Scholarly Work


Montserrat Díaz-Méndez , Evert Gummesson , Michael Saren


This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes...

Publication date: 2022-11-08
Format: PDF, ePub
Publisher: Springer
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£129,50
Download this eBook The SAGE Handbook of Marketing Theory
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The SAGE Handbook of Marketing Theory


Pauline Maclaran , Michael Saren , Barbara Stern , Mark Tadajewski


Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many...

Publication date: 2009-12-04
Format: PDF
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£25,31
Download this eBook Rethinking Marketing
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Rethinking Marketing


Douglas Brownlie , Michael Saren , Robin Wensley , Richard Whittington


`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley...

Publication date: 1998-12-30
Format: PDF
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£56,97

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