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This book brings together the work of more than 25 scholars from different parts of the world who analyze the challenges posed by the new coronavirus and how it can transform the lives of the cities. Through 19 chapters organized into three sections - experiences,...
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of...
Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and...
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